To complement your argument, with the rise of mass culture and mass advertising, marketing to children and youth proved to be lucrative. U.S. culture is mostly

To complement your argument, with the rise of mass culture and mass advertising, marketing to children and youth proved to be lucrative. U.S. culture is mostly youth culture. Market cigarettes to children, and you'll have customers for life. Make and market your movie franchise to young people, and you can keep making predictable profits for as long as you can punch out sequels. But who has the disposable income? Who is being catered to, really?