The standard operating procedure for turning this kind of problem into news is writing about it indignantly on one's blog, on Twitter, etc. and then linking to

The standard operating procedure for turning this kind of problem into news is writing about it indignantly on one's blog, on Twitter, etc. and then linking to the newsworthy episode of shameful corporate insensitivity inspiring public outrage. But this time it isn't mere indignation, the OP is desperate. How much money is involved matters.