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You're selling a service- if the design of the website fails to relate that service in a way that draws people in and makes them want to purchase, you fail. If
by colinplamondon 18y ago
You're selling a service- if the design of the website fails to relate that service in a way that draws people in and makes them want to purchase, you fail. If the design of the site does draw people in and make them want to purchase, you succeed.
It's a question of effectiveness, of if you'd be able to sell more effectively via a good website.
- catch23 18y agoThat's probably only true if your customers are individual consumers. When we were selling to enterprise customers, we realized most of them didn't even look at our great website. Most of the selling were just done with good old fashioned salespeople that contacted the Marketing VP and chatted with him.