Almost every company is an aspiring "big, evil" company, and they can pull out the rug whenever they feel. Discord fits the mould of proto-bigevil-co exactly. W

Almost every company is an aspiring "big, evil" company, and they can pull out the rug whenever they feel. Discord fits the mould of proto-bigevil-co exactly. What companies in their position reliably do is be as inviting as possible until they have solidified a dominant position, e.g. through network effects, then turn up the pain and the profits when it's safe. The only question is whether they get big enough and safe enough to start abusing their position.