Carol Bartz was fired because the MSFT deal for ads has not performed well at all and anyone who had used both platforms before the unification of Yahoo Ads and

Carol Bartz was fired because the MSFT deal for ads has not performed well at all and anyone who had used both platforms before the unification of Yahoo Ads and MS AdCenter would know that AdCenter has always been considerably worse in almost every respect. AdCenter has always had the problem of MSFT makes it hard to spend your budget to buy any real quantity of traffic. Yahoo was much better at making it easy for you to setup ads, run them, and get traffic. AdCenter sucks at all of that. It is literally years behind of what Yahoo had which was still years behind AdWords. Even worse, AdWords, even with it's quality score policies designed to drive up the price of ads, makes it so much easier to setup ads and get traffic that there is no way AdCenter can compete. The secret sauce in online ads is simple - "make it easy for me to spend money to buy traffic". Google nails that every time. Yahoo was pretty good. Microsoft sucks at it. So, long story short, AdWords is so far ahead of AdCenter that there is no way for Microsoft to catch up. Carol Bartz and Yahoo hitched their horse to the Microsoft AdCenter wagon and that cost Carol Bartz her job. If it don't make dollars, it don't make sense. Microsoft AdCenter doesn't make much of either for Yahoo.