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I see your point about Facebook ads. In fact, a lot of the ads I see are just linking to brand pages on Facebook itself. But then you say that there's a proble

by revorad 15y ago

I see your point about Facebook ads. In fact, a lot of the ads I see are just linking to brand pages on Facebook itself. But then you say that there's a problem if Facebook's main revenue comes from virtual goods. That doesn't make sense. If people are spending most of their time doing fun stuff on Facebook, then virtual goods are probably their biggest profitable business model. And if people get in the habit of spending money on fake stuff, they could soon start buying physical goods too. That won't be intent just based on needs, it will be shopping driven by social pressure and entertainment value.

ig1 15y ago
The reason for that is that likes are essentially a form of permission marketing. If you've liked a brand that company knows: (1) you're interested in their products (2) they can push you out promotions via your friend stream for free in the future (3) they can use you as social proof when advertising to your friends Obviously this doesn't apply to all businesses, if you're selling a one-off product having a long term relationship with a user ins't important. But if you're a retailer or brand then that long term relationship can have a lot of value.