Yeah this is a backwards way to think about things. The vast majority of "deals" that I do on the buy side are done with significantly less friction than even e

Yeah this is a backwards way to think about things. The vast majority of "deals" that I do on the buy side are done with significantly less friction than even email, and I place a high premium on that convenience. If every newsletter I subscribed to required a phone call to close the deal with me, none of them would have my business.