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I actually find this structured approach to be quite interesting, despite the cynical, money-minting glee with which it will no doubt be executed. How far the i

I actually find this structured approach to be quite interesting, despite the cynical, money-minting glee with which it will no doubt be executed. How far the industry has come since the days of faxing in my passport to register a .com. Allow me to translate, for those that were lulled into a hypnotic trance by the Patrick Stewart sound alike: Sunrise A: Additional adult domain cost! Your existing domain strategy just got more expensive to maintain unless you want your SEO to get nuked. Sunrise B: Brand Blackmail, early period. Otherwise known as "That's a nice non-adult themed brand you have, it would terrible to see something happen to it." Landrush: Laughing all the way to the bank. 18 days? Try 18 hours. General Availability: Gone, all the good names are.

MartinCron 15y ago
Sunrise B: Brand Blackmail, early period For what it's worth, it looks like the Sunrise B is for blocking/making it impossible to register .xxx domains with your registered trademark such as MarthaStewart.xxx instead of having to pay to register (and presumably not use) MarthaStewart.xxx If any other TLDs work this way, I don't know of them.
- robtoo 15y ago
  The fee for Sunrise B appears to be almost the same as the annual fee for actually registering. I assume you won't have to renew, though.
  - 16s 15y ago
    It is a one-time fee. About 200 dollars. godaddy has the lowest price that I've seen (199.00). I think it's a smart idea (if you own a registered trademark) as 200 dollars is a lot cheaper than getting attorneys to go after trademark violators... even if it's a guaranteed win. Registered trademarks carry a lot of legal protection and someone would have to be nuts to try and build a porn website using a registered trademark that they did not own. No legit company would do that as their lawyers should catch it and realize the potential financial doom.

MartinCron 15y ago

Sunrise B: Brand Blackmail, early period For what it's worth, it looks like the Sunrise B is for blocking/making it impossible to register .xxx domains with your registered trademark such as MarthaStewart.xxx instead of having to pay to register (and presumably not use) MarthaStewart.xxx If any other TLDs work this way, I don't know of them.

robtoo 15y ago
The fee for Sunrise B appears to be almost the same as the annual fee for actually registering. I assume you won't have to renew, though.
- 16s 15y ago
  It is a one-time fee. About 200 dollars. godaddy has the lowest price that I've seen (199.00). I think it's a smart idea (if you own a registered trademark) as 200 dollars is a lot cheaper than getting attorneys to go after trademark violators... even if it's a guaranteed win. Registered trademarks carry a lot of legal protection and someone would have to be nuts to try and build a porn website using a registered trademark that they did not own. No legit company would do that as their lawyers should catch it and realize the potential financial doom.