People work somewhere to make money... shocker! Unless you're some sort of non-profit or a real pioneer in a certain field (SpaceX?), your employees will be the

People work somewhere to make money... shocker! Unless you're some sort of non-profit or a real pioneer in a certain field (SpaceX?), your employees will be there mostly for the paycheck. People aren't interested in making a meaningful contribution if they're building a rehashed CRUD app for the 15th time.