I wonder if part of it is a "covering ears and singing" thing. Right now, the trend is all about the recurring revenue. Not just Windows, every bloody product

I wonder if part of it is a "covering ears and singing" thing. Right now, the trend is all about the recurring revenue. Not just Windows, every bloody product is that way. It doesn't matter what bridges they burn in making a horrible customer experience, as long as they can show Wall Street a chart saying it returns 35 cents per month per customer in ad/behavioural tracking data sales. But what happens if we have something that shows that's not a winning strategy? If, say, the Windows Enterprise license at $175 ends up outselling a $100-plus-$50-in-nickel-and-dime-revenue-over-the-next-five-years Windows crammed with bloatware? How would investors respond?