We have been using metrics driven product development lately. What we have been doing is hypothesize what will grow our product feature based on org identity, t

We have been using metrics driven product development lately. What we have been doing is hypothesize what will grow our product feature based on org identity, talking to customers, looking at the market. We define some metrics which we believe represents the success metrics in the best way possible. Some are based on domain expertise, some are just best guess. We use these metrics as a way to ascertain the hypothesis. We are not using it as indicator to build the next thing. The thing is that the success hypothesis or strategy might be wrong so we are willing to throw that away and start all over again. Not sure if it is the best way to do it.