> Where I define "too far" (or actual clickbait) is when the title is dishonest about its contents or is purposefully omitting important information that makes

> Where I define "too far" (or actual clickbait) is when the title is dishonest about its contents or is purposefully omitting important information that makes the article much less interesting than the title suggests. A lot of clickbait is technically correct including many of the dreaded "<n> <x> that <y> - you won't guess number <z>".