There are different types of clickbait. The purpose of the title of any article is to attract attention, so from that point you could say every title is clickb

There are different types of clickbait. The purpose of the title of any article is to attract attention, so from that point you could say every title is clickbait. Where I define "too far" (or actual clickbait) is when the title is dishonest about its contents or is purposefully omitting important information that makes the article much less interesting than the title suggests. In this case the title was actually both truthful and contained relatively complete description of what is included in the article. Could they say "near Milky Way"? Well... they could, but "near Earth" is also factually correct. And 12 million light years is actually quite close for any new supermassive black hole-related findings.