Logic: You can produce thoughtful work, with detailed examination of how incentives played out in real life, and how real people responded to those incentives.

Logic: You can produce thoughtful work, with detailed examination of how incentives played out in real life, and how real people responded to those incentives. Your work will attract both scientists and laypersons, and be read by both. However, you have to do a lot of data analysis, statistics, and present them in a way that's attractive to both sets of people. Reverse logic: Write blog posts with outrageous suggestions with little real-world applicability, that are equivalent to argument junk food. The few people who think deeply about statistics and behavioral economics will ignore it, but the vast majority of people will eagerly discuss it, link to your page, and sell your work. I think the reverse logic works!