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Just launch. Don't promote at first, except to those 30 users. When you stop getting useful complaints from the 30, start expanding it. Eventually you'll have t
by emmett 18y ago
Just launch. Don't promote at first, except to those 30 users. When you stop getting useful complaints from the 30, start expanding it. Eventually you'll have to think about promotion, but not yet.
- iuguy 18y agoThat's an interesting approach, similar to the soft/hollywood launch discussion earlier (sorry can't find the link). Have you got any examples of startups that have launched successfully in this manner?
- emmett 18y agoGoogle comes to mind. The traffic you get from bloggers/early adopters is rarely useful anyway, unless your service is particularly targeted at them. Before you spend resources on marketing, make sure you have your product where you want it. Unless you have a vast budget, the only way to do that is iteratively.