My experience as a professional sales consultant for SaaS startups is that it is not the this cohort is "not good" at selling, it's that it has very little idea

My experience as a professional sales consultant for SaaS startups is that it is not the this cohort is "not good" at selling, it's that it has very little idea of what to actually do. Being a bad salesperson is a different ball of yarn to unspool than not being a salesperson at all.