It kinda is in cities, but the challenge is having a country-wide network. I'm in Germany, which may obviously differ from the US, but here's what I see: In ci

It kinda is in cities, but the challenge is having a country-wide network. I'm in Germany, which may obviously differ from the US, but here's what I see: In cities new app-based services that are much, much more convenient to use take over. But they're only available in large cities (and even there only in the inner part of the cities). If you need a car from "small city X" to "small city Y" there's simply no company other than Hertz, Europcar and Sixt that can offer you that. And it's hard for any other company to create such a network of locations.