I don't think 'pump and dump' is the right term for this phenomena. It's something a bit different. With a p&d, founders/early investors know it is a sham a

I don't think 'pump and dump' is the right term for this phenomena. It's something a bit different. With a p&d, founders/early investors know it is a sham and are trying to hype up the price and get out before the hammer comes down. This is more like the dotcom days or trying to be like Amazon - the founders really think they can grow the business into something profitable, but for whatever reason wildly miscalculate the trajectory. The founders are going to ride it right into the ground (or until they get the boot)