One guess, from recent experience at Enterprise: so that you're nice and exhausted by the time they quickly flip to the signatures page, which is your first and

One guess, from recent experience at Enterprise: so that you're nice and exhausted by the time they quickly flip to the signatures page, which is your first and last chance to catch whatever bullshit fees they tacked on. That was a $100+ lesson, and my credit card sided w/ Enterprise when I tried to dispute (because of course, my signature is right there on the contract).