> Being “anti-mimetic” does not mean being a ‘contrarian’ or refusing to imitate one’s peers. That’s what every hipster thinks he’s doing, too. “Everyone leaves

> Being “anti-mimetic” does not mean being a ‘contrarian’ or refusing to imitate one’s peers. That’s what every hipster thinks he’s doing, too. “Everyone leaves the beaten path only to fall into the same ditch,” wrote the social theorist René Girard, the father of mimetic theory. This kind of naive rejection of the culture is not what we’re talking about here.