Yeah, you're right. A Civic with an Integra Type-R engine isn't an Integra Type-R, although it may go just as fast. There's more than just power metrics. The '

Yeah, you're right. A Civic with an Integra Type-R engine isn't an Integra Type-R, although it may go just as fast. There's more than just power metrics. The 'Mac aura' is a big part in why Apple has been so successful. I've never understood why people tend to downplay the 'aura.' Most of us find meaning in design and aesthetics. I know I do. I made the switch to Mac after 18 years of using Windows, and every extra penny spent was well worth it; and I can speak for another 20 I know that have done and feel the same. I've seen many comments here that express the same sentiment in the article. And it's funny, you'd think those that are trying to build a strong user base by providing their users with the best product experience possible (mostly UI focused) would see that there's great importance to be found in aesthetics. By dismissing the 'aura' and being 'hip' you neglect a big part of what makes us humans. We all want to be cool, and we all want others to admire our design choices, at least most of us do -- a majority not accurately represented by this community. And from a purely business standpoint, positioning your product to appeal to this part of the human psyche can reap huge rewards. If you can fulfill those wants, people will pay.