This makes no sense. A proper product lifecycle begins with design! I agree. This is the fundamental reason why companies like Apple are so successful. I don

This makes no sense. A proper product lifecycle begins with design! I agree. This is the fundamental reason why companies like Apple are so successful. I don't think citing the most extreme example helps your previous argument. It'd be better if you could say company x is successful because of design and yet company x's main specialty isn't design.