In other words, with some luxury features, small sales numbers (easy to take a small margin when you’re selling next to none) and a massive $7500 Federal subsid

In other words, with some luxury features, small sales numbers (easy to take a small margin when you’re selling next to none) and a massive $7500 Federal subsidy it compares with the ICE on affordability. But I would prefer to save those valuable $7500 tax credits for vehicle designs that can actually be built and sold at scale. That’s the problem here: PHEVs are supposed to be a bridge to full EVs, but this thing is an obsolete dinosaur that will barely move the needle on electrification. It’s also fairly obvious that within the extended warranty lifespan of this vehicle, BMW will ditch this design and completely replace it with a platform that is a good EV first, rather than an ICE with some expensive bolt on electrification.