The "developer" experience is pretty great compared to the alternative, though. If you can set up your corporate presence on a social media platform that means

The "developer" experience is pretty great compared to the alternative, though. If you can set up your corporate presence on a social media platform that means you're paying nothing for (and not dealing with the hassle of) hosting or domain name registration or even email (if you only communicate via your platform of choice). Sure, you're a slave to Instagram, but -practically- that doesn't matter to most businesses that choose this path. The only way to break this I can imagine would be for someone to provide a pipeline that seamlessly automates the domain name registration and hosting for these businesses (similar to how Let's Encrypt popularized HTTPS by reducing the technical hoops to jump through). It would probably have to be funded similarly to Let's Encrypt as well, because in countries where Instagram is the de facto business platform, they're certainly not going to pay for this service.