Suppose I wanted to use the namespace clash here with "anti-meme" posts on reddit/etc. in order to boost the concept of "anti-meme" posts, with the goal to even

Suppose I wanted to use the namespace clash here with "anti-meme" posts on reddit/etc. in order to boost the concept of "anti-meme" posts, with the goal to eventually take over the name in the popular consciousness. E.g., the way that Uber ate "ride sharing," Bitcoin/blockchain is attempting to eat "crypto," or how current Ripple literally paid to take over the name from the old Ripple. How much money would that cost me? I guess the easiest starting place is-- how much would current Ripple have paid the original Ripple guy to buy the name?