Crikey - surprised by the downvotes. I mentioned “Dismiss” because I remembered it as being a significant part of the process - attempting to “Take the wind out

Crikey - surprised by the downvotes. I mentioned “Dismiss” because I remembered it as being a significant part of the process - attempting to “Take the wind out of the sails” of something innovative, to slow market adoption and to buy time to plan the Embrace, and decide how to best Extend to eventually win the competition.