I'm pretty sure Google pays these types of content publishers (like Reuters) very handsomely. In this case, the content distributor (USNews) also went out of th

I'm pretty sure Google pays these types of content publishers (like Reuters) very handsomely. In this case, the content distributor (USNews) also went out of their way to SEO their site with microdata[1], so I'm going to guess a lot of their inbound traffic also comes from Google searches. [1] https://developer.mozilla.org/en-US/docs/Web/HTML/Microdata https://developer.mozilla.org/en-US/docs/Web/HTML/Microdata