Culturally, cars are status symbols. Computers aren't (except in small geek circles, sometimes). When you pay extra for a car, you're paying for prestige. When

Culturally, cars are status symbols. Computers aren't (except in small geek circles, sometimes). When you pay extra for a car, you're paying for prestige. When you pay extra for a computer... well... you're paying extra. Apple is trying to change this, and for some people it seems to be working. (As for me, I wouldn't spend extra on a fancy car either, unless it had some significant technical advantages)