But if there are no alternatives to google or Coca Cola, why do they need to reinforce themselves as a household name? Truth is, if neither brand doesn’t keep

But if there are no alternatives to google or Coca Cola, why do they need to reinforce themselves as a household name? Truth is, if neither brand doesn’t keep fighting for their top position they will lose it to competitors. The walls are being pushed from all sides, but both Coca Cola and google has the strength to hold up those wall. But that doesn’t mean the push is insignificant.