A lot of Yahoo!'s traffic is from older people. I'd capitalize on that by creating a social networking site that appealed to that demographic -- sort of like Cl

A lot of Yahoo!'s traffic is from older people. I'd capitalize on that by creating a social networking site that appealed to that demographic -- sort of like Classmates.com in that it would have an emphasis on nostalgia, but with the features of a Facebook-esque social networking site. (Also, no sleazy banner ads like Classmates.com has. Those ruin the brand for people outside the target demographic.) The plan would be to grab seniors like Facebook grabbed college students, then spread to the general population, like Facebook did. It's probably unorthodox to expect a site to spread from older to younger people, rather than the other way around, but parents and grandparents have badgering power. If grandma really wants you to get a Yahoo! account so she can keep in touch, there's a good chance you'll at least humor her and get an account. Then you'll notice a lot of your friends have accounts too and add them (because hey, why not?). If the site does a good job of appealing to younger people as well as older people (it's important to strike a good balance), maybe you'll stick around. I don't know anything firsthand about Yahoo!'s internals, but from another HN thread, it looks like they're probably bloated with counter-productive people. Fixing that in the long term would be important, but probably isn't possible in the short term; Yahoo!'s corporate structure may suck, but it keeps things running, and that's important. In the short term, though, it would be crucial to ensure that the team working on the social network was as unburdened as possible by the existing corporate structure.