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This will require strong leadership. First thing is you're gonna have to convince the Board and investors not to simply sell Yahoo off. The changes have to be
by dr_ 15y ago
This will require strong leadership.
First thing is you're gonna have to convince the Board and investors not to simply sell Yahoo off. The changes have to be dramatic in order for Yahoo to thrive:
- Simplify it, starting with the homepage. There are way too many things going on here, and I'm sure a ton of features many people don't use. Yahoo dating is handled via Match, but most people who date online already know what Match is, why go through Yahoo? And get rid of Yahoo shopping for now as well, it's not clear what purpose it serves.
- Focus on the things that count the most to people. That would include Flickr, Finance, email. Even Yahoo News is pretty useful.
- Build a social network around your existing email users. Allow your users to easily incorporate their photos from Flickr. It may be easier to focus on building a network that is mobile based, rather than desktop. If you're going to make an acquisition, try something along the lines of Instagram and then incorporate flickr into it. Then grow it from there, don't even bother with a desktop version, you won't be able to take on facebook at this point.
- Getting back to Finance - invest more into it. There's no reason it can't be a CNBC or Bloomberg. I like reading the articles, but I'm not entirely thrilled with the video segments and the quality of the guests, which would typically include some random unknown private equity/hedge fund type person predicting a financial apocalypse. Big potential here. You could create an independent channel that is featured on Yahoo! and maybe partner with companies that will ultimately require more content as they take on the cable industry, such as Netflix, Apple, etc.
I have a lot more ideas, but it's late and I'm tired.
Despite it's criticisms I'm still a big Yahoo user, for email which I pop (oh, and make it free - that's just a nice thing to do at this point). I'm hoping they make some bold moves to enhance their stature.