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"Back in top place" of what? Seriously, answering that question should probably be their number 1 priority. Right now they can't say that "What Yahoo! does is
by lmkg 15y ago
"Back in top place" of what?
Seriously, answering that question should probably be their number 1 priority. Right now they can't say that "What Yahoo! does is X," much less "Yahoo! is #1 at X," for any X. They need a direction. Answering that question won't solve all of their problems, not by a hell of a long shot, but anything that is effective at solving their problems will necessitate answering that question.
They've decided they're not a search engine. They still sort of seem to think they're a portal; I don't see a lot of people really caring about portals anymore, but maybe if they push hard they could bring that concept back. If they really wanted to be bold, they could try to crack the perennially difficult nut of monetizing quality content on the internet. If they could manage that, they could become the go-to content publisher on the web.
From what I understand of their corporate culture, they probably need a leader that can make changes there as well. They don't need to become Google or a "start-up culture," but they need more focus on product quality instead of the treadmill.
- bvi 15y ago> Seriously, answering that question should probably be their number 1 priority. Spot on. Focus on nothing else but this initially. Remember Carol Bartz's answer to "What is Yahoo?"? "What is Yahoo? Listen Yahoo is a great company that is very, very strong in content for its users, uses amazing technology to serve up what increasingly we think is going to be the web of one. For instance, on our today module in the front page, every 5 minutes we have 32,000 different variations of that module. So you don’t even know what I’m seeing in fact we serve a million different front page modules a day and that’s just through content optimization. And that’s just the beginning. Customized because we know the things you’re interested in. Maybe you don’t like light entertainment maybe you like a certain sports team, etc. And our click through rate went up twice. So the point is, people come to us to find out what is going on with the world in a very nice quick fashion to do their communications, email, messanger, check-in on their teens. We all know about Yahoo finance. It’s a places where you can just get it together. It’s collated for you, it’s all the things as you’re moving, you can even get your social information there. Everybody moves through many websites in a day, Yahoo is one they always stop at." Ouch. Link: http://techcrunch.com/2010/05/28/ok-seriously-what-is-yahoo/ http://techcrunch.com/2010/05/28/ok-seriously-what-is-yahoo/
- yuvadam 15y agoI cringe when I read that. At the same time I can't help but feel sorry for a company that once really was synonymous with 'the web' and nowadays has completely lost it's direction.