If what you are measuring doesn't give you data you can really make decisions with, it is worse than no data. You'll be tempted to make a decision because you h

If what you are measuring doesn't give you data you can really make decisions with, it is worse than no data. You'll be tempted to make a decision because you have that data. BTW, this is one of my startup rules: measure what's important. Decide what's important by how it would affect your decision-making.