I wouldn't say this is a "startup stage" scenario - once you have things as well documented as described you have either: 1) a late stage, nearly non-startup, o

I wouldn't say this is a "startup stage" scenario - once you have things as well documented as described you have either: 1) a late stage, nearly non-startup, or 2) you aren't really addressing anything innovative - you are just like any other existent company doing a project; the "startup" appellation isn't valid in the traditional Silicon Valley Tech Startup sense but you are no different than Starbucks opening a new location.