You seem to be associating all of 4chan (and moot) with the wildly infamous subset of culture that exists on b/. It isn't all about Anonymous and troll memes,

You seem to be associating all of 4chan (and moot) with the wildly infamous subset of culture that exists on b/. It isn't all about Anonymous and troll memes, there's plenty of bubbly happy content and silly stuff on 4chan, and this site seems to fit into that side of it. I will agree that the content seems pretty weak right now and the design looks fairly childish, from the stickers and the colors to the layout. If they are going after the tween market, it might be a gigantic hit. If they are hoping to capture the power users that made 4chan what it is today, I don't see that happening.