Exactly this. The majority of their employees aren't SWEs, they are probably comissioned sales reps or customer support staff. The expensive employees will prob

Exactly this. The majority of their employees aren't SWEs, they are probably comissioned sales reps or customer support staff. The expensive employees will probably be exempted after a few months, if that. This seems of a ploy to garner PR to recruit drivers (like the "Undercover Boss" pandering that people apparently like, "look, even our senior management does this task", Disney managers in the Goofy suit) than anything. It tries to counter the newfound realization that it is a crappy job with by forcing other employees to comisserate (not really, since the FTEs are paid better, have insurance, benefits, guaranteed work, etc.) via performing the same duties-- while not providing tangible benefits to the contractors. Sure, one can argue that it can help PMs or POs in better understanding the concerns of the drivers, but wouldn't drivers likely prefer to keep their tips, health insurance or livable wages versus a 12% improvement in order dispatch time?