I remember using Yahoo! way back in the days of Mosaic. Yahoo! has a long history (in Internet time) and many long-time and loyal users of it's email and other

I remember using Yahoo! way back in the days of Mosaic. Yahoo! has a long history (in Internet time) and many long-time and loyal users of it's email and other entertainment and lifestyle services. Yahoo! has to break out of the "portal" mindset of trying to be all things to all people. When portals were the all the rage in the late 90's, options were limited in the online services space -- which is clearly not the case anymore. What Yahoo! currently brings to the table is talent, experience, traffic and a loyal user base of it's core services (e.g. Mail, Messenger, Finance, Flickr, Stores, Fantasy Sports, etc.). They need to integrate these services better by focusing on one core demographic and offering a more cohesive experience. The first step is to identify their core demographic and build around their needs. They should raise cash for acquisitions through the sale of existing properties that do not service their primary audience. The Yahoo! brand and user base is strong enough to make a comeback, they just have to look at their company from a slightly different perspective and play their best hand in the current market.