It's certainly not for everyone. One of the big selling points of google plus is being able to do things with friends. The goal seems to be to add an addition

It's certainly not for everyone. One of the big selling points of google plus is being able to do things with friends. The goal seems to be to add an additional level of "social" to their social network. They're doing that through games and youtube video. Hulu video seems like a natural extension of that. It won't appeal to everyone (nothing does), but it will to some. Better sharing settings (through circles) and better social features (watch videos or play pokers with friends) could be a recipe for success.