> There is a gaping chasm between what users say they'll pay for and what they will actually pay for. Especially in social media. More like "I'm paying for it.

> There is a gaping chasm between what users say they'll pay for and what they will actually pay for. Especially in social media. More like "I'm paying for it... What have gone so bad in my life that lead me to do it". Most of the social media content is too expensive even if we get it for free.