This event seems to prove that people do read the contract: they had planned to run the contest for a year but it was over in less than a day. The insurer might

This event seems to prove that people do read the contract: they had planned to run the contest for a year but it was over in less than a day. The insurer might have viewed this as research to do before slipping in something really egregious, but since that hypothesis failed they (or any other firm, really) can use this research to argue that at least one customer per day reads the fine print.