I think that's what is written between the lines here - they will. I think they saw an easy way to monetize something most might not realize they already have

I think that's what is written between the lines here - they will. I think they saw an easy way to monetize something most might not realize they already have (share holders love recurring revenue). The backlash now leading to a poor back-pedaling, with the final act being to remove the included non-centralized feature. Overall just an early introduction to the app that will take precedence, leading to the desired subscription income. They could have taken the route of, 'sorry for not documenting this better' - and keep remote start separate, and actually mention it in the manuals. Instead they nearly shame users for learning about having the feature and being upset.