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The big question is: what are Google's intentions and when does their "spring cleaning" come to their content infrastructure? Right now it's a mess. Google Mus
by ethank 15y ago
The big question is: what are Google's intentions and when does their "spring cleaning" come to their content infrastructure? Right now it's a mess.
Google Music lives under Andy Rubin, while the actual music deals they have in place live under Salar at YouTube, 3/4 of which are in a JV arrangement with Vevo through Universal.
Google has arguably the best ability to combine editorial content and advertising with a deep level of personalization, but they are so fragmented in terms of this focus, especially around the Android/YouTube groups its ridiculous. They also are burdened on the music side with deals that are very inverse. Bad for both sides.
I hope if Hulu comes to pass they streamline their strategy around content, platforms for the content and advertising sold against it.