It's a false division - physical v digital. Prime customers get free delivery (physical) + video. AWS is a genuinely different business, the rest of it is all

It's a false division - physical v digital. Prime customers get free delivery (physical) + video. AWS is a genuinely different business, the rest of it is all bundled together. So, they have digital loss leaders. And they may not have many physical loss leaders, but the ongoing argument that they have all these lines which are profitable just doesn't mean anything when customers don't want an online shop for X specific thing. They want an "everything store".