You might be looking at this wrong. The unique advantage could be first mover network effects and lock-in and then you are still being exploited. Your software

You might be looking at this wrong. The unique advantage could be first mover network effects and lock-in and then you are still being exploited. Your software isn't a unique advantage but no on else can break in and have use for it due to unrelated barriers to entry. This depends a lot on exactly what it is.