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Maybe there are questions where the value of learning a thing about the user for future ad targeting is higher than just showing them another ad? Reminds me of

• winternett 5y ago
  These surveys on platforms are basically a way of evading the deep tracking they used to implement on their apps. Since app stores and device makers clamped down on app-based tracking, many social platforms lost their ability to track people deeply to better target ads, so now they do covert psychological and cultural profiling to get the metrics they want. It's also why many platforms are handicapping their web sites and why some only allow access through mobile apps, because web site interactions don't give them deeper tracking cues they want, like access to device cameras and microphones, without alerting users first. If you use TikTok or IG, you'll realize that whenever you're about to share something, your camera is activated, and it can capture a lot of details about you like your skin color, or snapshots of where you are... App makers have been over-reaching in privacy for ages now, and you're always giving up something personal for using any social service, whether it's your money, time spent watching ads, unrewarded labor in generating their content, or your privacy. I don't do any surveys, they're often driven by mis-guided objectives that don't help user experience at all.
  • MandieD 5y ago
    Thanks for reminding me to renew the bit of electrical tape I usually keep over the “selfie” camera (but had fallen off).
    • winternett 5y ago
      Yes! a roll of black electrical tape is man's best friend in 2021+ :)