> $10 a month is less than one lost hour of work. This is a pretty feeble argument for something, especially for a product where the user perception is that it

> $10 a month is less than one lost hour of work. This is a pretty feeble argument for something, especially for a product where the user perception is that it should be free, and there exist multiple free options already. While "one hour of work" might not seem a lot, a different way of looking at that is that for most people there are 160 hours of work in a month, and so this thing needs to be worth 1/160th of their life. It's not so hard to make that choice for a couple of things that are of obvious value, but when they start adding up in your life for basic things, people will question the value of it to them, and I'd argue for most people, search just isn't worth that much to them when there are so many good free options.