> This is not the direction we want to go You are correct this is not the direction consumers want to go, but it is absolutely without a doubt the direction co

> This is not the direction we want to go You are correct this is not the direction consumers want to go, but it is absolutely without a doubt the direction companies want to go. I used to work at a very large Telco, and it was common practice at the end of the month for the Marketing team to sit around with their feet on the boardroom table and say things like "How about we introduce a $50 fee for event x (i.e. customer downgrades package / customer disconnects / customer changes payment method, etc.) - the event happens 10,000 times per month, so that means we just added half a mil in revenue a month. Done, the whole Marketing team gets a bonus. A few months later they think of another similar idea, get bonuses again, around and around. That is literally how it happens.