If you are saying it is due to increased publicity you will not have a problem finding an example where an anti drink driving campaign has a similar effect. Al

If you are saying it is due to increased publicity you will not have a problem finding an example where an anti drink driving campaign has a similar effect. Also the way you use correlation isn't causation is disengenous. By your usage apples falling down is correlation not causation. The whole point about that statement is that we should not infer causation if we don't have a good understanding of why the causal relationship exists. In this case we do.