3 ms·
> Is there a reason you can't ship new customers books (and resources) from your existing back catalogue? This could solve the inventory problem too. Sorry, I
by Benjamin_Dobell 5y ago
> Is there a reason you can't ship new customers books (and resources) from your existing back catalogue? This could solve the inventory problem too.
Sorry, I missed this.
We've discussed this and I'm keen to give it a go in some form or another. If we continue to grow I think it'll become a necessity. However, each month has a unique theme that's consistent across the 4 age brackets. So we can't necessarily send out previous month's stock as it won't match the month's theme.
What we have started doing though is selling one-off bundles in addition to our subscriptions. These are selling reasonably well considering we haven't really pushed them. So I think we may be able to offer past subscription bundles in a similar fashion. The only thing that gives us pause is that we've noticed other book subscriptions have attempted this and had issues clearing out their excess stock. Whether that's a reflection on their product, their website, or the fact people just aren't interested in "old" stock, I'm not yet sure.