3 ms·

how did you get your first customers?

• pigcat 5y ago
  My life-partner and I both used to work in separate WeWorks, for our full-time jobs. My colleagues (and hers) were very supportive and bought a couple, then people would see them around on desks and word-of-mouth kind of just spread that way! The product benefitted from a bit of a viral effect in the pre-pandemic days :P Also, one thing I'm really proud of is that a lot of our sales (around 12%) come from repeat customers. I've reached out to many of these customers and a lot of them tell me they buy the first one for themselves, and then the next orders are gifts for their friends. Eventually I started running facebook ads. That worked pretty well for a while but I really noticed a change after the iOS privacy ads opt-in change. I've run experiments with reddit/pinterest/facebook/instagram ads since, and paid ads are overall just not profitable, at least the way I'm running them! We stopped running paid ads entirely two months ago, and I wish I had stopped a long time ago.